In order to improve conversions and revenue on your web- site, you need to know what is going on. Piwik gives you this data and unlike Google Analytics, gives you total control over its usage.
Unlike Google analytics where the data can be read by Google, Piwik maintains complete confidentiality of your website data. By harnessing the power of your tracked data, you can raise the conversion rates on your website to new heights.
After that, you will learn how to track custom events and programmatically trigger tracking events. The book continues with ecommerce tracking and advanced Piwik API usage.
Editorial Reviews. About the Author. Stephan Miller. Stephan A. Miller is a web and app Piwik Web Analytics Essentials Kindle Edition. by Stephan Miller. A book about Matomo Analytics (formerly Piwik Analytics) Matomo Web Analytics Essentials is probably the most accurate title one could give a.
This book will take you from installing Piwik on your web server to writing custom tracking code for your apps. You will learn goal and event tracking techniques and how to add them to your standard tracking to fine tune your analytics results.
Nothing is untrackable using Piwik: ecommerce shopping carts, web apps, phone apps, and more can make use of Piwik tracking capabilities. Packed with code and the necessary screenshots, this is a step-by-step comprehensive tutorial which will help you learn about Piwik quickly and easily.
But this is not all.